Sexualized but not objectified - When do women react negatively towards sexualized advertisements

Sex-Sells is a commonly used strategy, which is often received negatively by women. Two studies investigated the underlying processes and indicate that it is not the sexualization per se but the objectification of the model that causes negative evaluations, especially when oneself feels close to the model.

from # All Medicine by Alexandros G. Sfakianakis via Alexandros G.Sfakianakis on Inoreader http://ift.tt/2gp7dsg
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